MKTG with MindTap brings marketing fundamentals to life by showing students how they’re applied at the world’s top companies every day, all at an affordable price.
MKTG combines an engaging paperback textbook and digital solution, MindTap.
With MindTap and you, students begin to think and act like marketers as they’re held accountable for course material and are challenged to then apply it.
MindTap gives you complete control of your course to personalize content, to challenge every individual, and to build student confidence.
